Design Better Loops.
Build Deeper Engagement.
I help mobile game teams uncover and fix the design flaws that break retention, monetization, and progression — before they scale.
Not Just QA. Not Just Design.
This isn’t bug testing. And it’s not another GDD rewrite.
It’s focused, expert feedback on your actual player experience.
Expert Playthroughs
Player focused. Game design approach.
I approach your game like a real player — but with a game designer’s mind. You’ll get qualitative insights, not vague feedback.
Engagement Breakdown
Reduce design barriers. Optimize player behavior.
I’ll dig into your game’s progression systems, IAP design, and economy balance to find what’s slowing down or confusing your players.
Soft Launch Readiness
Build for maximum retention. Measure for success.
I’ll help you ensure the game’s foundation is designed around retention while tracking the right metrics for post-launch improvements.
How It Works
1
You share your build and a quick brief.
I'll ask a few targeted questions to understand your goals and audience.
2
I play, test, and analyze your game.
I go through your build with fresh eyes — observing onboarding, progression, retention hooks, and monetization flow.
3
You get a teardown and written report.
I give you a video walkthrough and structured PDF that highlights key friction points and high-impact opportunities.
4
(Tier 2+) We jump on a call.
You get actionable insights, not a checklist dump. We'll talk through what to change and what to double down on.
Services
Pulse
$1,200 USD
A focused player experience audit that pinpoints early friction and reveals quick wins to strengthen your core loop and Day-1 retention.
Focused player experience diagnostic (FTUE & Day-1 core loop)
Highlights key friction points and actionable design wins
Delivered as a concise, visual report within 7–10 days
Best for: Studios seeking fast, high-impact insights on their early-game experience before scaling or soft launch.
Diagnosis
Custom
A tailored deep dive into your game’s systems and existing player behavior data, if any, uncovering where retention, monetization, and progression can be optimized for long-term engagement.
Deep dive into retention, monetization, and meta progression
Includes annotated loops, economy insights, and playthrough analysis
Tailored to live or in-development games
Scope and pricing set after discovery call
Best for: Teams ready to refine or relaunch a live game, or deepen understanding of their mid- to late-game design health.
Team Advisor
Custom
Hands-on product and process guidance that helps your team align around vision, execution, and scalable development practices.
Product and design leadership advisory for your team
Guidance on structure, processes, and delivery pipelines
Strategic support across product vision, systems, and execution
Flexible ongoing or short-term engagement
Best for: Studios seeking experienced product leadership support to strengthen team structure, delivery pipelines, and creative alignment.
About Me
I’ve spent the last several years leading the design and production of casino and F2P games — from building teams and processes, to defining product concepts and strategies, to shipping real products into players’ hands.
I’ve overseen the launch of dozens of real-money and free-to-play titles. Along the way, I’ve learned how small design frictions can quietly sink retention and monetization.
That’s why I started LoopXP: to give game teams clear, actionable feedback that helps them tighten their core loops, boost player engagement, and avoid costly mistakes before launch.
Whether you’re launching your first mobile game or refining your next hit, I can help you find out what’s working — and what’s holding you back.
